Music Programming Manager with +10 years’ experience in content marketing execution and business partnerships, having developed effective and practical solutions related to music marketing, content operations, and creative people partnerships. Deep knowledge of new media, technology, and entertainment industry landscape and new developments. Successfully launched digital service music platforms in Nokia, Microsoft, and Apple across Southeast Asia.
Won multiple awards for excellence in marketing, branding and consumer engagement activities, exceeding KPIs. Thought leader and expert in music business, achieving streaming acceleration and subscription growth. Analysed and regularly researched regional music trends, aligning content strategies to capture consumer interest.
Regular speaker in multiple music and content marketing-themed workshops, consulted for content creators and co-authored a blue-print in creative economy for Indonesian Tourism and Creative Economy Ministry. Strong regional industry network of clients and business partners, able to negotiate for exclusive content and maintain sustainable business relationships. Experienced in building network of partner and leading cross-cultural teams in Southeast Asia, work effectively across business lines, and with senior leadership.
Additional Info:
• Adjunct educator on Artist Management Studies, SAE Institute, 2014
• Trainer for Mass Communication Workshop, London School of Public Relations, Indonesia, 2007
• Consultant, Music Publicist & Business Representative for several Indonesian artists: Astrid, thedyingsirens and Everybody Loves Irene and Gogojill, 2007-2015
• Article Contributor: Creative Economy; A Blueprint, Indonesian Ministry of Tourism & Creative Economy, 2014
• Co-authored book: Social Media Nation “24H Music Store”, Prasetiya Mulya Publishing, 2012
• Regular contributor on music segment, Provoke! Webzine, 2011-2012
• Regular guest on radio talk show, Jak FM #MostWanted, 2018
• Awarded “Most Favourite Blogger” in music category, AXIS Blog Awards, 2012
• Attended training and course in Vocal, Music Production & Songwriting, School of Music and Arts, Singapore, 2018-2020
• Part-time musician with 2 recording albums and 3 solo singles
• Member of M3 (MENDAKI, MUIS and MESRA) at Geylang Serai, a Malay Muslim Community in Singapore